SAY IT WITH SNEAKERS

For the launch of Foot Locker’s first retail app, we needed to do something that would get sneakerheads talking. When they talk about their love of shoes it’s like a language of its own. So we created Shoemoji – a set of shoe emoticons that upgrade any sneaker chat.

EMOJI INSPIRED

Shoemoji features over 220 digitally illustrated shoes, all minutely detailed to satisfy the obsessive nature of sneakerheads. Each shoe was crafted – essentially rebuilt – using visualizations of every texture, layer and color way.

SPREADING THE WORD

Shoemojis can be combined with text and classic emojis and shared via social media or instant message. In the first week alone, over 800,000 messages were shared.

RESULTS

Building on a hugely successful launch, new Shoemojis are constantly being released in line with new shoe releases, driving users back to Foot Locker’s retail app for the update whenever they talk about new shoes.